At Tommy John I worked closely with Social, Marketing and UX teams to produce creative for site, paid social, organic social, and in-store digital displays. I also occasionally art directed various campaigns and moments.
Facebook Ads
Instagram Content
Augmented Reality
As part of my co-art direction for International Women’s Day in 2019, I used Facebook’s Spark AR application with 3D software to create a “lioness” Instagram face filter that lived on Tommy John’s official Instagram page @tommyjohnwear.
Art Direction
Art Directed Tommy John's 2020 Americana summer collection.
Co-Art Directed the Tommy John's bra launch, including this shot.
Emails
Other
Branded Tommy John Pride 2020
Illustrated Tommy John’s Hammock Pouch diagram, used on packaging throughout brick-and-mortar stores.