At NBC I currently work as the Art Director for the Commerce division, serving Shop TODAY, Select by NBC and CNBC Money. I manage a team of five creatives to produce, photograph and organize an original stock library, as well as create graphic content for all business channels including site, social media, print and newsletters.
Original Photography
As my role was the first-ever Art Director position within NBC News Group Commerce, my team and I had to build an original stock library from scratch — we had no preexisting processes or asset management systems. In less than a year we built robust workflows which have allowed us to produce over 25 photoshoots a year and have an internal library of over 7000 original stock images.
Site Content
Part of my role is also to create and direct editorial illustrations, banners and modals that live on TODAY, and Select by NBC, as well as occasionally design pages such as our Pop-Up Shops on TODAY. The projects below were independently created.
Social Content
Our team creates social content for @nbcselect, @cnbcselect well as @shoptoday. The content displayed was independently created.